Understanding Analytics

Dashboard Metrics Overview

Your analytics dashboard gives you a real-time snapshot of business health. At a glance you can see total bookings, revenue, active clients, and average appointment value. All numbers update automatically as new appointments flow in.

Conversion Rate

The conversion rate measures how many widget visitors turn into confirmed bookings. A low rate may indicate pricing concerns, limited availability, or friction in the checkout flow. Use our funnel view to see exactly where visitors drop off.

• Widget views: How many people loaded your booking form.
• Started bookings: Visitors who selected a service and date.
• Completed bookings: Visitors who confirmed and paid (if applicable).

Revenue Tracking

Revenue charts show earnings over time, broken down by service and staff member. Filter by date range to compare month-over-month performance. If you collect deposits, the dashboard distinguishes between partial and full payments so your accounting stays accurate.

Exporting Reports

Download CSV or PDF reports for your accountant or marketing team. Scheduled email reports can be sent weekly or monthly so stakeholders stay informed without logging into the dashboard.